Quels métiers pour la communication numérique des organisations touristiques ?

• Published in: Revue management & avenir no. 60; p. 195
• Main Authors: Alexandre-Bourhis, Nathalie, Khalla, Said, Rouvrais-Charron, Chantal
• Format: Journal Article
• Language: French
• Published: Cormelles-le-Royal Management Prospective Editions 01.03.2013
• Subjects: Communication; Digital transmission; Information technology; Internet; Professions; Studies; Tourism

This article aims to draw the outlines of present and future businesses that are related to digital communication in the tourism sector. After describing the specific context of tourism, particularly concerned by the fast growth of NICT, this article presents the results of a qualitative survey cond...