Quels métiers pour la communication numérique des organisations touristiques ?

This article aims to draw the outlines of present and future businesses that are related to digital communication in the tourism sector. After describing the specific context of tourism, particularly concerned by the fast growth of NICT, this article presents the results of a qualitative survey cond...

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Published inRevue management & avenir no. 60; p. 195
Main Authors Alexandre-Bourhis, Nathalie, Khalla, Said, Rouvrais-Charron, Chantal
Format Journal Article
LanguageFrench
Published Cormelles-le-Royal Management Prospective Editions 01.03.2013
Subjects
Communication
Digital transmission
Information technology
Internet
Professions
Studies
Tourism
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Abstract This article aims to draw the outlines of present and future businesses that are related to digital communication in the tourism sector. After describing the specific context of tourism, particularly concerned by the fast growth of NICT, this article presents the results of a qualitative survey conducted with thirty-one professionals (tourism organization managers and private or public communication officers). Four major activities emerge from the analysis: CM (community manager), HMR (Home Digital Responsable), TDA (Territory Digital Animator) and DSW (Digital Strategic Watchman). Consideration of these jobs seems unavoidable to respond to new constraints of tourism sector.
AbstractList This article aims to draw the outlines of present and future businesses that are related to digital communication in the tourism sector. After describing the specific context of tourism, particularly concerned by the fast growth of NICT, this article presents the results of a qualitative survey conducted with thirty-one professionals (tourism organization managers and private or public communication officers). Four major activities emerge from the analysis: CM (community manager), HMR (Home Digital Responsable), TDA (Territory Digital Animator) and DSW (Digital Strategic Watchman). Consideration of these jobs seems unavoidable to respond to new constraints of tourism sector.
Author Rouvrais-Charron, Chantal
Khalla, Said
Alexandre-Bourhis, Nathalie
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SubjectTerms Communication
Digital transmission
Information technology
Internet
Professions
Studies
Tourism
Title Quels métiers pour la communication numérique des organisations touristiques ?
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