L'éco-construction quel positionnement pour les artisans ? 21
Which positioning for eco-craftsmen? We aim to identify customers' perceptions and the decision-making process in the area of eco-building. We first present the theoretical foundations. Then, to answer our research question we have conducted an exploratory qualitative research. 14 semidirective...
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Published in | Revue management & avenir no. 52; p. 57 |
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Main Authors | , , |
Format | Journal Article |
Language | French |
Published |
Cormelles-le-Royal
Management Prospective Editions
01.03.2012
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Subjects | |
Online Access | Get full text |
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Summary: | Which positioning for eco-craftsmen? We aim to identify customers' perceptions and the decision-making process in the area of eco-building. We first present the theoretical foundations. Then, to answer our research question we have conducted an exploratory qualitative research. 14 semidirective interviews of eco-craftsmen's customers were done which allowed us to identify eco-craftsmen attributes and the communication priorities to establish their positioning. |
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ISSN: | 1768-5958 1969-6574 |