Planificación estratégica y niveles de competitividad de las Mipymes del sector comercio en Bogotá /Strategic planning and competitiveness levels of SMEs in the business sector in Bogotá/Planeamento estratégico e níveis de competitividade das PMEs do sector do comércio em Bogotá

This paper analyzes the relationship between Strategic Planning and Competitiveness in MSMEs related to the business sector in Bogota, and taking into account the potential impact of this dimension in business performance. To do this, a contextualization of the business sector needs to be performed...

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Bibliographic Details
Published inEstudios gerenciales Vol. 31; no. 134; p. 79
Main Authors Mora-Riapira, Edwin H, Vera-Colina, Mary A, Melgarejo-Molina, Zuray A
Format Journal Article
LanguageSpanish
Published Santiago de Cali Universidad Icesi 01.01.2015
Subjects
Competition
Small & medium sized enterprises-SME
Statistical analysis
Strategic planning
Studies
Colombia
Bogota Colombia
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Summary:This paper analyzes the relationship between Strategic Planning and Competitiveness in MSMEs related to the business sector in Bogota, and taking into account the potential impact of this dimension in business performance. To do this, a contextualization of the business sector needs to be performed before assessing their competitiveness using the Interamerican Development Bank (IDB) Competitiveness Map. Statistical analysis using correlational tests (SPSS software) infers that strategic planning has a significant impact on the functioning of other dimensions of organizational management of MSMEs and their competitiveness.
ISSN:0123-5923