SPECIAL DISTINGUISHED COMMENTARY: DOING WELL BY DOING BETTER: ENTREPRENEURS AND SUSTAINABILITY

We examine how entrepreneurial ventures can employ sustainability to do well (create a competitive advantage) by doing better (creating more social good than is created by Corporate Social Responsibility). We compare and constrast CSR and sustainability and examine factors influencing the competitiv...

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Bibliographic Details
Published inJournal of small business strategy Vol. 24; no. 2; p. 1
Main Authors Parhankangas, Annalenna, McWilliams, Abagail, Shrader, Rodney C
Format Journal Article
LanguageEnglish
Published Peoria Small Business Institute 01.10.2014
Subjects
Business models
Competition
Competitive advantage
Entrepreneurs
Entrepreneurship
Small business
Social responsibility
Strategic management
Studies
Sustainability
Sustainable development
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Summary:We examine how entrepreneurial ventures can employ sustainability to do well (create a competitive advantage) by doing better (creating more social good than is created by Corporate Social Responsibility). We compare and constrast CSR and sustainability and examine factors influencing the competitive strategies of large, established firms versus entrepreneurial firms. We conclude that established firms are likely to focus on CSR while entrepreneurial ventures are more likely to pursue sustainability as a strategy for creating private and social value and durable competitive advantage. Established firms will do well by doing good, while entrepreneurial ventures will do well by doing better.
ISSN:1081-8510
2380-1751