EXPLORING THE RELATIONSHIP BETWEEN SATISFACTION AND DESTINATION LOYALTY IN BUSINESS TOURISM

• Published in: Academica Science Journal, Geographica Series no. 2; p. 35
• Main Author: Oroian, Maria
• Format: Journal Article
• Language: English
• Published: Targu Mures Dimitrie Cantemir University of Targu Mures 01.01.2013
• Subjects: Art exhibits; Art galleries & museums; Brand loyalty; Business; Culture; Customer satisfaction; Hotels & motels; Marketing; Mathematical models; Motivation; Tourism; Tourists; Romania

This paper explores the relationship between tourist satisfaction (with accommodation and with city as tourism business destination and regarding its endowments) and destination loyalty intention. The research was conducted with 259 tourists visiting Tîrgu-Mures (a city in the center of Transylvania...