EXPLORING THE RELATIONSHIP BETWEEN SATISFACTION AND DESTINATION LOYALTY IN BUSINESS TOURISM

This paper explores the relationship between tourist satisfaction (with accommodation and with city as tourism business destination and regarding its endowments) and destination loyalty intention. The research was conducted with 259 tourists visiting Tîrgu-Mures (a city in the center of Transylvania...

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Bibliographic Details
Published inAcademica Science Journal, Geographica Series no. 2; p. 35
Main Author Oroian, Maria
Format Journal Article
LanguageEnglish
Published Targu Mures Dimitrie Cantemir University of Targu Mures 01.01.2013
Subjects
Art exhibits
Art galleries & museums
Brand loyalty
Business
Culture
Customer satisfaction
Hotels & motels
Marketing
Mathematical models
Motivation
Tourism
Tourists
Romania
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Summary:This paper explores the relationship between tourist satisfaction (with accommodation and with city as tourism business destination and regarding its endowments) and destination loyalty intention. The research was conducted with 259 tourists visiting Tîrgu-Mures (a city in the center of Transylvanian, Romania) for business purposes. Taking as basis the use of structural equation modeling (SEM), the results substantiate the importance of tourism satisfaction as a determinant of destination loyalty. The findings provide a useful background in the planning of future tourist business marketing strategies. [PUBLICATION ABSTRACT]
ISSN:2285-8075
2285-8822