CULTURA E LIDERANÇA NA EMPRESA PLANTAFLOR/CULTURE AND LEADERSHIP AT THE COMPANY PLANTAFLOR/CULTURA Y LIDERAZGO EN LA EMPRESA PLANTAFLOR

PLANTAFLOR is a wholesale company that operates in the ornamental plants sector. Driven by market growth, it is seeking to keep up with this trend, for which purpose it has structured some sectors and reviewed its management model, as some operational and administrative problems have accompanied thi...

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Bibliographic Details
Published inRevista Alcance Vol. 20; no. 2; p. 272
Main Authors Vieira, Alexandre Antônio, Gasperi, Lediane, Cancellier, Everton Luis Pellizzaro de Lorenzi, Alperstedt, Graziela Dias
Format Journal Article
LanguagePortuguese
Published Itajai Universidade do Vale do Itajai - UNIVALI, Mestrado Acadêmico em Administraçã 01.04.2013
Subjects
Corporate culture
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Summary:PLANTAFLOR is a wholesale company that operates in the ornamental plants sector. Driven by market growth, it is seeking to keep up with this trend, for which purpose it has structured some sectors and reviewed its management model, as some operational and administrative problems have accompanied this phase. Currently, the company is characterized as a typical family-run company, with little formalization of processes. With the growing need, some issues related to culture and leadership have also begin to stand out. The aim of this educational case study is to promote reflection and discussion on topics such as management leadership and organizational culture. Specifically, the researchers seek to identify the culture and leadership style of the organization in order to recognize them as important organizational attributes that must be respected and worked for if the firm is to achieve the desired growth.
ISSN:1983-716X