DEVELOPMENT OF MOBILE MARKETING IN CROATIAN TOURISM USING LOCATION-BASED SERVICES

Tourism operators are expected to use the information received from consumers and attract consumers to the destination. Nowadays, tourists voluntarily share information of their location, using applications on their smartphone devices. If a business entity wants to offer its product or service to th...

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Bibliographic Details
Published inFaculty of Tourism and Hospitality Management in Opatija. Biennial International Congress. Tourism & Hospitality Industry p. 151
Main Authors Ruzic, Drago, Bilos, Antun, Kelic, Ivan
Format Journal Article
LanguageEnglish
Published Opatija University of Rijeka, Faculty of Tourism & Hospitality Management 01.01.2012
Subjects
Advertising
Cellular telephones
Consumers
Hypotheses
Information communication
Information sharing
Interest groups
Internet access
Local businesses
Location based services
Market strategy
Marketing
Small & medium sized enterprises-SME
Smartphones
Software
Studies
Target markets
Tourism
Web 2.0
Croatia
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Summary:Tourism operators are expected to use the information received from consumers and attract consumers to the destination. Nowadays, tourists voluntarily share information of their location, using applications on their smartphone devices. If a business entity wants to offer its product or service to the target market, they are able to use a location-based service, a software application for smartphone devices which detects where the mobile device is located. Such applications provide users with useful information, depending on their geographical position. The most popular applications among smartphone owners reach hundreds of thousands of users. Not only do these services let users share their location with friends but they also bring a social element to the table. The aim of the paper is to give an overview and to highlight the importance of using location-based services for promotion, which allow small to medium size tourist operators to attract consumers using technology that is checking millions of users in to local businesses.