ISSUES RELATED TO SOCIAL NETWORK ADVERTISING

The promotional activity is currently marked by major transformations due to the coming out and extremely fast development of certain new media of promotion much more suitable for the interaction with consumers, much more appropriate in developing long term relationships with them as compared to cla...

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Published inBulletin of the Transilvania University of Brașov. Series V, Economic science Vol. 5; no. 1; p. 31
Main Authors Chitu, I B, Tecau, A S
Format Journal Article
LanguageEnglish
Published Brasov Transilvania University of Brasov 01.01.2012
Subjects
Advertising
Cellular telephones
Communication
Consumers
Internet
Online advertising
Relationship marketing
Social networks
Studies
Virtual communities
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Summary:The promotional activity is currently marked by major transformations due to the coming out and extremely fast development of certain new media of promotion much more suitable for the interaction with consumers, much more appropriate in developing long term relationships with them as compared to classic media. The most edifying example is the Internet with all that it provides, becoming an important part of everyone's everyday life. Within the Internet, the social networking is constantly developing, becoming increasingly important. [PUBLICATION ABSTRACT]
ISSN:2065-2194