THE ROLE OF ORIGINAL EQUIPMENT MANUFACTURERS IN SOFTWARE DISTRIBUTION

The software distribution channels are having a significant impact on the mix of marketing not only for big companies in this domain, but also for small companies that activate in this domain. The Original Equipment Manufacturer's distribution channel it's having a significant impact on th...

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Bibliographic Details
Published inBulletin of the Transilvania University of Brașov. Series V, Economic science Vol. 5; no. 1; p. 59
Main Authors Hertanu, A, Boitor, A-B
Format Journal Article
LanguageEnglish
Published Brasov Transilvania University of Brasov 01.01.2012
Subjects
Alliances
Competitive advantage
Computer industry
Computers
Cost control
Customers
Distribution channels
Distribution costs
Manufacturers
Market entry
OEM
Operating systems
Product life cycle
Retail stores
Software
Software industry
Studies
Technical support
Turnover
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Summary:The software distribution channels are having a significant impact on the mix of marketing not only for big companies in this domain, but also for small companies that activate in this domain. The Original Equipment Manufacturer's distribution channel it's having a significant impact on the marketing strategy of different companies. If the traditional distribution channels are still used to, the OEM's channels are used more and more to distribute the software products or services not only to the segment of consumers formed by companies, but also to the segment of costumers formed by individual users. [PUBLICATION ABSTRACT]
ISSN:2065-2194