Evaluation of Effective Factors on Visitor Satisfaction from Exhibition (Case Study Exhibits a Direct Supply of Goods)

Exhibition as one of the channels to introduce and distribute goods in today's competitive market plays a significant role. Promotion activities as one of the elements of the marketing mix is encompasses advertising, personal selling, sales promotion and public relations which is used to achiev...

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Bibliographic Details
Published inKuwait chapter of Arabian journal of business & management review Vol. 2; no. 10; p. 96
Main Authors Ahani, Mohsen, Gilaninia, Shahram, Shirsavar, Hamid Reza Alipoor
Format Journal Article
LanguageEnglish
Published Kuwait City Sohar University, Oman and American University of Kuwait 01.06.2013
Subjects
Attendance
Competition
Consumer behavior
Consumer goods
Customer satisfaction
Customer services
Data analysis
Fair trade
Fairs & exhibitions
Market positioning
Marketing
Personal selling
Product quality
Public relations
Questionnaires
Sales promotions
Sample size
Studies
Target markets
Trade shows
Variables
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Summary:Exhibition as one of the channels to introduce and distribute goods in today's competitive market plays a significant role. Promotion activities as one of the elements of the marketing mix is encompasses advertising, personal selling, sales promotion and public relations which is used to achieve sales plans. Participation in exhibition is considered an important aspect of promoting the sale in business. In this study, according to research background about the exhibitions was evaluated effects of marketing mix factors in customer satisfaction from exhibitions. According to researches and by collecting the opinions of lecturer and scholars in the exhibition by using a structured questionnaire identified variables and factors affecting satisfaction of visitors. Then by distribution of 400 questionnaires in statistical population and their collection measure effect on visitor satisfaction from exhibition a direct supply of goods in the province.
ISSN:2224-8358