Evaluation of Effective Factors on Visitor Satisfaction from Exhibition (Case Study Exhibits a Direct Supply of Goods)
Exhibition as one of the channels to introduce and distribute goods in today's competitive market plays a significant role. Promotion activities as one of the elements of the marketing mix is encompasses advertising, personal selling, sales promotion and public relations which is used to achiev...
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Published in | Kuwait chapter of Arabian journal of business & management review Vol. 2; no. 10; p. 96 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
Kuwait City
Sohar University, Oman and American University of Kuwait
01.06.2013
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Subjects | |
Online Access | Get full text |
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Summary: | Exhibition as one of the channels to introduce and distribute goods in today's competitive market plays a significant role. Promotion activities as one of the elements of the marketing mix is encompasses advertising, personal selling, sales promotion and public relations which is used to achieve sales plans. Participation in exhibition is considered an important aspect of promoting the sale in business. In this study, according to research background about the exhibitions was evaluated effects of marketing mix factors in customer satisfaction from exhibitions. According to researches and by collecting the opinions of lecturer and scholars in the exhibition by using a structured questionnaire identified variables and factors affecting satisfaction of visitors. Then by distribution of 400 questionnaires in statistical population and their collection measure effect on visitor satisfaction from exhibition a direct supply of goods in the province. |
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ISSN: | 2224-8358 |