Using rhetorical analysis to assess the cultural sensitivity of breast cancer education materials for African American women

African American cultural norms may impinge on and possibly exacerbate the breast health experiences of African American women. However, the research available about the experiences of this population with regard to breast cancer (and breast health) does not provide descriptions and explanations of...

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Bibliographic Details
Published inWomen and language Vol. 25; no. 2; p. 49
Format Journal Article
LanguageEnglish
Published Urbana Organization for the Study of Communication Language and Gender 01.10.2002
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Summary:African American cultural norms may impinge on and possibly exacerbate the breast health experiences of African American women. However, the research available about the experiences of this population with regard to breast cancer (and breast health) does not provide descriptions and explanations of the cultural influences that impinge on health attitudes, beliefs, and behaviors nor, consequently, does available research assess whether health promotion materials are culturally sensitive. The purpose of the research reported here is to investigate ways to communicate breast cancer information to African American women through print materials in a manner that is culturally sensitive. The first step is conduct a systematic literature review to identify cultural norms and influences which might impinge African American women's understandings and actions with regard to breast health and contribute to the articulation of clear principles for developing culturally sensitive health messages. [PUBLICATION ABSTRACT]
ISSN:8755-4550