AN EXAMINATION OF FACTORS INFLUENCING PUBLISHER'S ACCELERATED REVISIONS TO INTRODUCTORY BUSINESS TEXTBOOKS

Based upon evidence and recent trends which seem to indicate that textbook publishers are accelerating the rate of textbook revisions, the authors provide an examination of the factors which appear to influence this faster rate of textbook revisions. [PUBLICATION ABSTRACT]

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Bibliographic Details
Published inAllied Academies International Conference. Academy of Marketing Studies. Proceedings Vol. 17; no. 1; p. 23
Main Authors Zinser, Brian A, Brunswick, Gary J
Format Conference Proceeding
LanguageEnglish
Published Arden Jordan Whitney Enterprises, Inc 01.01.2012
Subjects
Bookstores
Business education
Price elasticity
Publishing industry
Revisions
Students
Studies
Textbooks
United States > US
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Summary:Based upon evidence and recent trends which seem to indicate that textbook publishers are accelerating the rate of textbook revisions, the authors provide an examination of the factors which appear to influence this faster rate of textbook revisions. [PUBLICATION ABSTRACT]