THE STRUCTURAL FUNDS CONTRIBUTION IN THE COMPETITIVENESS AND URBAN MARKETING OF THE CENTER REGION AND BRASOV COUNTY

Nowadays, competitiveness is vital for the survival of an area, a company etc. The development of a tourist destination does not take into account only the competitive advantage, but also the way it is sustained. In the context of joining the European Union, cities can improve their image by attract...

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Published inBulletin of the Transilvania University of Brașov. Series V, Economic science Vol. 4; no. 2; p. 161
Main Authors Hertanu, A, Ispas, A, Dascalescu, M, Vierasu, T
Format Journal Article
LanguageEnglish
Published Brasov Transilvania University of Brasov 01.07.2011
Subjects
Area planning & development
Cities
Competition
Competitive advantage
Cultural heritage
Economic growth
Efficiency
European integration
Funding
GDP
Gross Domestic Product
Infrastructure
Marketing
Modernization
Natural resources
Regions
Studies
Sustainable development
Tourism
Tourist attractions
Urban areas
Romania
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Summary:Nowadays, competitiveness is vital for the survival of an area, a company etc. The development of a tourist destination does not take into account only the competitive advantage, but also the way it is sustained. In the context of joining the European Union, cities can improve their image by attracting European funds. Brasov County is an example of attracting these types of funds in order to enhance its competitiveness. [PUBLICATION ABSTRACT]
ISSN:2065-2194