How Trust in Human-like AI-based Service on Social MediaWill Influence Customer Engagement:Exploratory Research to Develop the Scale of Trust in Human-like AI-based Service

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 26; no. 2; pp. 129 - 144
Main Authors Jin Jingchuan, Shali Wu
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 2024
Subjects
Articial intelligence
Social media
Service
Customer engagement
Trust in AI
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ISSN:1598-7868
2765-6500