The Impact of E-Commerce Live Streaming on Consumer Purchase Intention under the Background of the Internet Celebrity Economy

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Bibliographic Details
Published in한국컴퓨터정보학회논문지 Vol. 29; no. 3; pp. 199 - 216
Main Authors Ke Lyu(여가), Minghao Huang(황명호)
Format Journal Article
LanguageEnglish
Published 한국컴퓨터정보학회 2024
Subjects
소비자
Consumers
전자상거래 라이브 스트리밍
Internet celebrity economy
구매 의도
E-commerce live streaming
인터넷 유명인 경제
Purchase intention
Online AccessGet full text
ISSN1598-849X
2383-9945

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ISSN:1598-849X
2383-9945