Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women"s Imported Handbags

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 23; no. 3; pp. 27 - 35
Main Authors Munkhbayasgalan Ganbold, Urandelger Gantulga
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 2021
Subjects
Social influence
Status consumption
Xenocentrism
Purchase intention
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ISSN:1598-7868
2765-6500