Configurational Paths to Generating Knowledge Benefit through Customer Participation

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 23; no. 2; pp. 30 - 49
Main Author Woojung Chang
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 2021
Subjects
fsQCA
New product development
Knowledge benefit
Co-creation related capability
Customer participation
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ISSN:1598-7868
2765-6500
DOI:10.15830/amj.2021.23.2.30