과학적 마케팅 의사결정을 위한 전문화된 고객지향 정보창출

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 10; no. 3; pp. 81 - 102
Main Authors 하영원(Young Won Ha), 김진교(Jin Gyo Kim), 김주영(Ju Young Kim)
Format Journal Article
LanguageKorean
Published 한국마케팅학회AMJ 2008
Subjects
과학적 마케팅 의사결정
TNS Korea
scientific marketing decision making
고객지향적 조사컨설팅
customer-oriented research consulting
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ISSN:1598-7868
2765-6500