패널티를 활용한 자전거셰어링 가격전략 및 트럭을 이용한 자전거재배치 방안

In this paper, we propose a Bicycle sharing has grown popular around the cities in the world due to its convenience. However, the bicycle sharing system is not problem-free, and there remains many managerial problems to be solved. In this study, we analyzed pricing strategy of a bicycle sharing syst...

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Published in한국컴퓨터정보학회논문지, 21(6) pp. 107 - 115
Main Authors 김웅, 김기홍, 이철웅
Format Journal Article
LanguageKorean
Published 한국컴퓨터정보학회 01.06.2016
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ISSN1598-849X
2383-9945

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Summary:In this paper, we propose a Bicycle sharing has grown popular around the cities in the world due to its convenience. However, the bicycle sharing system is not problem-free, and there remains many managerial problems to be solved. In this study, we analyzed pricing strategy of a bicycle sharing system by minimizing the number of bicycles relocated by trucks, the act of which incurs penalty. The objective function is constructed by applying mixed integer programming and is presented as a stochastic model by using Markov chain so that arrival and departure rates of bicycle stations can be utilized in the analysis. The efficiency of the presented model is verified upon the analysis of bicycle sharing data gathered in Daejeon in 2014. KCI Citation Count: 0
Bibliography:G704-001619.2016.21.6.010
ISSN:1598-849X
2383-9945