지방자치단체의 정책홍보 효과성 제고방안 - 제주특별자치도 사례를 중심으로

• Published in: 한국비교정부학보, 14(1) pp. 197 - 216
• Main Authors: 김대희, 강창민, 양덕순
• Format: Journal Article
• Language: Korean
• Published: 한국비교정부학회 01.07.2010
• Subjects: 행정학
• ISSN: 1598-964X; 2713-5357
• DOI: 10.18397/kcgr.2010.14.1.197

The purpose of this study is to seek promotional measures to raise its effectiveness of the policy of Jeju Special Self-Governing Province by analyzing the status on promoting it's policies and public awareness. Also, this study tries to provide the most desirable promotional measures for local residents based on the findings of the public awareness. Suggestion on promoting the police of Jeju Special Self-Governing Province is as follows: First, devising policy message is important. Second, it is important to build relations and confidences between the local government and the residents. Third, the implementation of promotional DB in public sector is needed. By making these efforts, policy efficiency of Jeju provincial government can be maximized and the public administration of the provincial government can be smoothly operated. KCI Citation Count: 14