중국에서의 대장금현상의 배경과 시사점

• Published in: 중국연구, 37(0) pp. 197 - 213
• Main Author: 곽수경
• Format: Journal Article
• Language: Korean
• Published: 중국연구소 01.06.2006
• Subjects: 중국어와문학
• ISSN: 1225-8695; 2713-5950

A Study on The Background and The Implications of Social Phenomena by 『Dae Jang Gum』 in China Kwak, Su-kyoung This paper argued that the contents and the marketing of 『Dae Jang Gum』 and examined a new direction of Korean Wave. Because 『Dae Jang Gum』 split the world market into a few sector and sells monopoly of televising, and it takes a fusion historical television drama genre and Confucian tradition, so it can win explosive popularity in China. Through this conclusion, we confirmed the facts that it is in very urgent need of develops the high quality of contents and cultivate the special marketing manpower. Also through the various social phenomena which happens in China, we can expect that it will raise its multiplier effects by one-source multi-use strategy and reach phase of feel Korea. For these, it have to make continuous cultural interchanges and intimate element with Korea. KCI Citation Count: 5