모바일 게임 광고에 있어서 효과적인마케팅 활용 방향성 제안
Today, the life cycle of mobile games is getting shorter. In order to overcome this problem, we tried to summarize the strategies and marketing types of game marketing. Recently, I considered the TV advertisement that used the star of the marketing form of mobile game. In this research, user survey...
Saved in:
| Published in | 멀티미디어학회논문지, 21(2) pp. 323 - 332 |
|---|---|
| Main Author | |
| Format | Journal Article |
| Language | Korean |
| Published |
한국멀티미디어학회
01.02.2018
|
| Subjects | |
| Online Access | Get full text |
Cover
Loading…
| Summary: | Today, the life cycle of mobile games is getting shorter. In order to overcome this problem, we tried to summarize the strategies and marketing types of game marketing. Recently, I considered the TV advertisement that used the star of the marketing form of mobile game. In this research, user survey was analyzed based on correlation between star marketing and mobile game TV advertisement. And, through an interview with Delphi experts, I summarized the important elements of TV advertisement for mobile games. In conclusion, this research presented a total of five elements on a successful mobile game marketing strategy.The direction of mobile game advertising can promote a successful game that needs to set effective advertising marketing strategy, based on the basic nature of the game and main target. KCI Citation Count: 2 |
|---|---|
| ISSN: | 1229-7771 |
| DOI: | 10.9717/kmms.2018.21.2.323 |