Adoption of Alipay Wallet by Generation Y Consumers in China: Implications for Mobile Payment Development in Developing Countries

Generation Y has been the pioneering and leading user group of new technologies like mobile payment, especially in developing countries. In this research, through a case study of Alipay Wallet in China, we find that mobile payment adoption by Generation Y is impacted by social influence, cost effect...

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Bibliographic Details
Published in국제개발협력연구, 7(1) pp. 217 - 241
Main Authors Ping Gao, Yuan Liu, Meiyun Zuo
Format Journal Article
LanguageEnglish
Published 국제개발협력학회 01.06.2015
Subjects
사회과학일반
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Summary:Generation Y has been the pioneering and leading user group of new technologies like mobile payment, especially in developing countries. In this research, through a case study of Alipay Wallet in China, we find that mobile payment adoption by Generation Y is impacted by social influence, cost effectiveness, convenience and usefulness, security and privacy of mobile payment services. Implications for developing countries to promote new technology usage with Generation Y as the focus have been given. KCI Citation Count: 0
Bibliography:G704-SER000004222.2015.7.1.005
ISSN:2005-9620
2635-7135