Speed is of the essence

Looks at the need for businesses to take control of their brand's online identity by engaging in social media. Looks at the need for swift social media action in response to customers, citing the Air New Zealand 'Airpoints Fairy' as an example. Looks at the use of published 'hous...

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Bibliographic Details
Published inNZ marketing magazine p. 60
Main Author Hulme, Ian
Format Journal Article
LanguageEnglish
Published 01.01.2013
Subjects
Brand name products
Customer relations
Management
Marketing
Social media
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Summary:Looks at the need for businesses to take control of their brand's online identity by engaging in social media. Looks at the need for swift social media action in response to customers, citing the Air New Zealand 'Airpoints Fairy' as an example. Looks at the use of published 'house rules' to set expectations and the need for a commitment to a continuing conversation with fans and followers. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
Bibliography:Includes illustration
Online article lacks illustrations, portraits
ISSN:0111-9044