Research on Small Ggrains Packaging Industry Business Strategy- A Case of S Foods
碩士 中華大學 企業管理學系碩士班 102 The structure of diet in Taiwan has changed owing to the developing economy and the increasing life quality. The needs of consumers are not satisfied with the traditional commodity such as rice and flour. The products of grain are useful for health owing to the fact that they c...
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| Main Authors | , |
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| Format | Dissertation |
| Language | Chinese |
| Published |
2014
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| Online Access | Get more information |
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| Summary: | 碩士
中華大學
企業管理學系碩士班
102
The structure of diet in Taiwan has changed owing to the developing economy and the increasing life quality. The needs of consumers are not satisfied with the traditional commodity such as rice and flour. The products of grain are useful for health owing to the fact that they can provide the enough calories, fibers and special nutrition. Therefore, there is the trend in the modern society that the people return gradually to nature and balanced life by eating more grains. The industry of grain will own the great opportunity to grow owing to the increasing the demands of grain.
The gain’s industry of small package owns the limited profit owing to the lower technical barriers, the increasing cost of overseas materials and growing prices. In addition, there are more and more big and regular chain hypermarkets in Taiwan now. Owing to the former reasons, the fee of channel is also increasing gradually. Moreover, these hypermarkets not only develop Private Brand but also reduce the cost of prod |
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