화장품 브랜드의 콜라보레이션 제품 특성이 구매의도에 미치는 영향

Saved in:
Bibliographic Details
Published in무역연구 Vol. 20; no. 2; pp. 283 - 300
Main Authors 김민선(Min-Sun Kim), 홍원기(Won-Ki Hong)
Format Journal Article
LanguageKorean
Published 한국무역연구원 30.04.2024
The Korea International Trade Research Institute
Subjects
Cosmetics Brand
Collaboration Product Characteristics
Brand Loyalty
Mediating Effect
Purchase Intention
Online AccessGet full text
ISSN1738-8112

Cover

More Information
ISSN:1738-8112