온라인 구전정보특성이 참관객 행동의도에 미치는 영향

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Bibliographic Details
Published in무역연구 Vol. 16; no. 6; pp. 669 - 685
Main Authors 장윤희(Yun-Hee Jang), 심우섭(Woo-Sub Shim)
Format Journal Article
LanguageKorean
Published 한국무역연구원 30.12.2020
The Korea International Trade Research Institute
Subjects
Information Characteristics
Reputation
Behavior Intention
E-WOM
Exhibition
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ISSN:1738-8112