A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money

• Published in: 韓國컴퓨터情報學會論文誌 Vol. 24; no. 5; pp. 179 - 186
• Main Author: Yoon, Jongsoo
• Format: Journal Article
• Language: Korean
• Published: 2019
• Subjects: Usage Intention of Cyber Money; Usage Frequency of Cyber Money; Usage Amount of Cyber Money; Cyber Money Quality
• ISSN: 1598-849X; 2383-9945

While there have been a lots of studies on the use of cyber money, few researches proposed the results on relationships among quality factors, usage intention, and usage characteristics of cyber money in online business environment. Therefore, this study investigates the relationships between cyber money quality and usage intention of cyber money, and examines whether the usage characteristics(frequency, amount) of cyber money has moderating effect on the relationship between cyber money quality and usage intention of cyber money. Firstly, multiple regression analysis tells significant causal relationship between functional and emotional factors of cyber money quality and usage intention of cyber money. Secondly, dummy regression analysis shows usage characteristics of cyber money has the moderating effect on the relationship between cyber money quality and usage intention of cyber money. This paper concludes with some implications for both theory development and cyber money practice.