Grocery Stores as Sites for the Study of Material Communication Ethnographic Guidelines

Much about people is communicated through their food sources. Thus grocery stores can serve as rich ethnographic sites that tell us about the past, present, and future of communities. Embedded as they are in people’s everyday lives as places that provide food, these stores disclose a great deal abou...

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Bibliographic Details
Published inCulture Work p. 246
Main Author Ayako Yoshimura
Format Book Chapter
LanguageEnglish
Published University of Wisconsin Press 26.07.2022
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Summary:Much about people is communicated through their food sources. Thus grocery stores can serve as rich ethnographic sites that tell us about the past, present, and future of communities. Embedded as they are in people’s everyday lives as places that provide food, these stores disclose a great deal about local populations and cultures in terms of race, ethnicity, class, gender, and age group. These qualities make grocery stores ideal for public folklore projects that aim to teach about local cultures, from K–12 ethnographic programs to community-exploration outings for adults. One successful example was an initiative organized by schoolteacher Mark
ISBN:0299338207
9780299338206
DOI:10.2307/j.ctv2n06j96.31