Level of market development and intensity of organic food consumption crosscultural study of Danish and New Zealand consumers

This paper presents a crosscultural study of organic food consumption. Relationships between health and diet concern, environmental concern, confidence in the conventional food industry, demographic characteristics, and intensity of organic food consumption of consumers from Denmark mature organic i...

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Bibliographic Details
Published inThe Journal of consumer marketing Vol. 18; no. 5; pp. 392 - 409
Main Authors Squires, Lisa, Juric, Biljana, Bettina Cornwell, T.
Format Journal Article
LanguageEnglish
Published MCB UP Ltd 01.09.2001
Subjects
Denmark
National cultures
New Zealand
Organic food
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Summary:This paper presents a crosscultural study of organic food consumption. Relationships between health and diet concern, environmental concern, confidence in the conventional food industry, demographic characteristics, and intensity of organic food consumption of consumers from Denmark mature organic industry and New Zealand novice organic food industry are investigated. The authors evaluate the adequacy of deficit value and market development conceptual frameworks to predict priority of these concerns related to the level of organic market development.
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ISSN:0736-3761
DOI:10.1108/07363760110398754