Responses from a Corporate Mail SurveyEffects of Charitable Contributions and Personalization

The effects of the manipulation of a promised contribution to a university and the personalization of a cover letter on response rate, response speed, and response quality were examined using a commercial population. The results indicate that both the promised contribution to a university and person...

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Bibliographic Details
Published inAmerican journal of business Vol. 9; no. 1; p. 1
Main Authors Wu, Bob T., Petroshius, Susan M., Crocker, Kenneth E., West, James S.
Format Journal Article
LanguageEnglish
Published MCB UP Ltd 22.04.1994
Subjects
Charitable contributions
Personalization
Response bias
Survey response rate
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Summary:The effects of the manipulation of a promised contribution to a university and the personalization of a cover letter on response rate, response speed, and response quality were examined using a commercial population. The results indicate that both the promised contribution to a university and personalization increased response rate and response speed of returns. The influence of the manipulated variables on response quality was mixed. Specifically, only personalization was shown to influence response completeness while neither variable influenced respondents willingness to respond to questions that could be regarded assensitive. The study also revealed slight evidence of methodspecific response bias.
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ISSN:1935-5181
1935-5181
DOI:10.1108/19355181199400006