"uncle Sam Wants You!": Exploring Verbal-visual Juxtapositions in Television Advertising

Excellent careers for excellent young men.

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Bibliographic Details
Published inPersuasive Imagery pp. 267 - 295
Main Authors Wiggin, Amy A., Miller, AChristine M.
Format Book Chapter
LanguageEnglish
Published Routledge 2003
Edition1
Subjects
Night Goggles
Attentional Blink
RSVP Stream
Persuade Audience Members
Information Act Officer
Parachute Drop
Skill Metaphors
Vice Versa
Verbo Pictorial Metaphors
Higher Brand Attitudes
Visual Persuasion
Weak Implicature
Verbal Text
Visual Metaphors
T2 Task
Literal Relationship
Career Metaphors
Motorcycle Drive
Recruitment Commercials
Young Men
Cinematic Metaphors
Toyota Echo
Lower Brand Attitudes
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Summary:Excellent careers for excellent young men.
ISBN:0805842020
9780805842029
9781138861305
1138861308
DOI:10.4324/9781410607256-18