Cinematic soft power and contraflows The prevalence of South Asian culture and art in popular Hindi cinema 1

Much has been written in the past decade about the internationalization of popular Hindi cinema, particularly the impact of global satellite, cable, DVD, and Internet distribution on content choices made by filmmakers. In particular, hybridized content is said to attract international audiences prec...

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Bibliographic Details
Published inBollywood and Globalization pp. 80 - 91
Main Authors Schaefer, David J., Karan, Kavita, Donepudi, Amar, Bansal, Namrata
Format Book Chapter
LanguageEnglish
Published Routledge 2013
Edition1
Subjects
Pop Cultural Forms
Hindi Films
Social Reproduction
Om Shanti Om
NFDC
Contemporary Dance Styles
Bollywood Cinema
Popular Hindi
Yash Raj Films
Globalizational Predictors
Pop Cultural Content
Soft Power Resources
Dilwale Dulhania Le Jayenge
World's Largest Film Industries
Pop Cultural Expression
Kal Ho Naa Ho
Post-liberalization Phase
Soft Power
Verbal Depictions
Mainstream Indian Culture
Indian Cinema
Chandni Chowk
Parallel Cinema
Popular Hindi Cinema
India's Soft Power
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Summary:Much has been written in the past decade about the internationalization of popular Hindi cinema, particularly the impact of global satellite, cable, DVD, and Internet distribution on content choices made by filmmakers. In particular, hybridized content is said to attract international audiences precisely because of an intrinsic heteroglossic, or multi-discursive, appeal. As noted by Thussu, "[b]eing rooted in ... a syncretic culture, Indian cinema is well placed to deal with diversity in a globalized world" (Thussu 2008: 112).
ISBN:9780415625234
9781138119321
1138119326
0415625238
DOI:10.4324/9780203085141-8