Book reviews

MARKETING PLANNING FOR THE PHARMACEUTICAL INDUSTRY by John Lidstone and Terry Collier (Gower, 1987), £65.00 hardback. ISBN 0-566-02630-9. SPREADSHEET MARKETING by Alan West (Gower, 1987), 304 pages, £29.50 hardback. ISBN 0-566-02663-5. OFFENSIVE MARKETING or HOW TO MAKE YOUR COMPETITORS FOLLOWERS, 2...

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Bibliographic Details
Published inJournal of Marketing Management Vol. 3; no. 2; pp. 221 - 226
Main Authors Fletcher, Keith, Birks, David, Tynan, Caroline, Donaldson, Bill, Hastings, Gerard B., Grafton-Small, R.
Format Book Review
LanguageEnglish
Published Taylor & Francis Group 01.01.1987
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Summary:MARKETING PLANNING FOR THE PHARMACEUTICAL INDUSTRY by John Lidstone and Terry Collier (Gower, 1987), £65.00 hardback. ISBN 0-566-02630-9. SPREADSHEET MARKETING by Alan West (Gower, 1987), 304 pages, £29.50 hardback. ISBN 0-566-02663-5. OFFENSIVE MARKETING or HOW TO MAKE YOUR COMPETITORS FOLLOWERS, 2nd ed. by J. H. Davidson (Hardback: Gower, Aldershot, Hants, 1987), 415 pages, £27.50. ISBN 0-566-02653-8. (Paperback: Penguin Business Library, Harmondsworth, Middlesex, 1987, £4.95. ISBN 0-14-009117-3.) PRACTICAL SALES MANAGEMENT by Gordon J. Bolt (Pitman, London, 1987), 452 pages, £12.95 paperback. ISBN 0-273-02736-0. THE SKILLS OF COMMUNICATING by Bill Scott (Wildwood House Ltd., 1987), 198 pages, £6.95. ISBN 07045-0575-4. CASE STUDIES IN MARKETING by Ian Spurr and Jerry Forrester (Pitman, 1987), 90 pages, £5.95. ISBN 0273-02647X.
ISSN:0267-257X
1472-1376
DOI:10.1080/0267257X.1987.9964041