Cultural differences in a market study of manuals

Summary form only given. Ericsson Mobile Communications AB, Lund, Sweden, conducted during the fall of 1997 a series of qualitative market tests regarding user manuals for mobile phones. The purpose of these tests was to see what people in five different countries - Sweden, Great Britain, Italy, USA...

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Published inIPCC 98. Contemporary Renaissance: Changing the Way we Communicate. Proceedings 1998 IEEE International Professional Communication Conference (Cat. No.98CH36332) Vol. 1; pp. 35 - 36
Main Author Johansson, M.
Format Conference Proceeding
LanguageEnglish
Published IEEE 1998
Subjects
Cultural differences
Documentation
Education
Globalization
Mobile communication
Safety
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Summary:Summary form only given. Ericsson Mobile Communications AB, Lund, Sweden, conducted during the fall of 1997 a series of qualitative market tests regarding user manuals for mobile phones. The purpose of these tests was to see what people in five different countries - Sweden, Great Britain, Italy, USA, Hong Kong and Malaysia - thought about the layout and the functionality of four different manual concepts. Many people were of the same opinion when it came to the layout of the manuals. However, some differences were obvious and in my Idea Market, I intend to briefly report on the tests and the results fLom them and tell participants about the differences. The "ideal manual" per country will be presented.
ISBN:9780780348905
0780348907
DOI:10.1109/IPCC.1998.726972