Green innovation performance: Antecedent and consequence

This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation a...

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Bibliographic Details
Published in2011 Proceedings of PICMET '11: Technology Management in the Energy Smart World (PICMET) pp. 1 - 8
Main Author Ching-Hsun Chang
Format Conference Proceeding
LanguageEnglish
Published IEEE 01.07.2011
Subjects
Companies
Environmental management
Ethics
Green products
Pollution measurement
Reliability
Technological innovation
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Summary:This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation performance mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation performance does not. The research results are beneficial to the manufacturing industry of Taiwan.
ISBN:9781457715525
145771552X
ISSN:2159-5100