選舉活動中的記憶操控：以2018年選舉中韓國瑜陣營的心理工程為例

This study attempts to unravel mnemonic manipulation in electioneering. The results of the 2018 nine-in-one election in Taiwan can be explained by the "Han tide" and its spillover effects, and so this study aims to decipher the emergence of the Han tide using a memory-studies approach. Whi...

Full description

Saved in:
Bibliographic Details
Published in選舉研究 Vol. 31; no. 2; pp. 091 - 133
Main Author 葉欣怡(Hsin-yi Yeh)
Format Journal Article
LanguageChinese
Published 台灣 國立政治大學選舉研究中心 01.11.2024
Subjects
electioneering analysis
memory in politics
mind engineering
mnemonic strategies
political psychology
TSSCI
心理工程
政治中的記憶
政治心理學
記憶策略
選舉活動分析
Online AccessGet full text
ISSN1025-7551

Cover

More Information
Summary:This study attempts to unravel mnemonic manipulation in electioneering. The results of the 2018 nine-in-one election in Taiwan can be explained by the "Han tide" and its spillover effects, and so this study aims to decipher the emergence of the Han tide using a memory-studies approach. While admitting that other social factors played a role in the formation of the Han tide, this study suggests that four elements were found in Han's electioneering: (re)defining the present as negative and (re)directing attention to the future, switching the commemorative focus from politics to economics, encouraging people to forget the political past and embrace the economic future, and employing an awakening narrative to evoke change. Moreover, four additional aspects were observed in the Han tide: canceling the challenges of counter-narratives by redirecting people's attention, solving the issue of lacking a shared past with Kaohsiung City, downplaying and/or editing "out" the negative aspects of "our side," and degrading t
ISSN:1025-7551