Brazilian telenovelas, elite women and the modern tradition of gender/ Telenovelas brasileiras, mulheres da classe dominante e a moderna tradicao de genero
The objective of this paper is to understand how upper middle class and upper-class women make social uses of a fictional television genre (telenovelas) in order to construct a class femininity captured by world perspectives expressed by informants. These representations are composed of statements r...
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Published in | Comunicação, Mídia e Consumo Vol. 16; no. 46; p. 333 |
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Main Authors | , , , |
Format | Journal Article |
Language | Spanish |
Published |
Associacao Escola Superior de Propaganda e Marketing - ESPM
01.05.2019
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Online Access | Get full text |
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Summary: | The objective of this paper is to understand how upper middle class and upper-class women make social uses of a fictional television genre (telenovelas) in order to construct a class femininity captured by world perspectives expressed by informants. These representations are composed of statements regarding everyday practices--their own control of their physical bodies, work and study, family and love relationships--which give meaning to their practices and shape them. We address the incorporation of telenovela narratives in the formation of a media cultural capital that endorses heterosexual elite women's lifestyle. The analysis has showed that the assimilation of the hegemonic model of bourgeois distinction occurs through the identification with the image of a "modern" woman and the rejection of the "perua", shorthand for a woman with an exuberant garish but luxurious style. |
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ISSN: | 1806-4981 1806-4981 |
DOI: | 10.18568/CMC.V16146.1880 |