STRATEGIC ANTECEDENTS AND BUSINESS MODEL: AN INTEGRATED PROPOSAL OF ANALYSIS FOR E-BUSINESS PERFORMANCE/ANTECEDENTES ESTRATEGICOS E MODELO DE NEGOCIOS: UMA PROPOSTA INTEGRADA DE ANALISE PARA O DESEMPENHO DE E-BUSINESS/ANTECEDENTES ESTRATEGICOS Y MODELOS DE NEGOCIOS: UNA PROPUESTA DE ANALISIS PARA EL DESEMPENO DE E-BUSINESS

• Published in: Revista Eletrônica de Estratégia & Negócios Vol. 8; no. 2; p. 26
• Main Authors: de Souza, Elnivan Moreira, Batista, Paulo Cesar de Sousa, Santiago, Arthur Gilo, Chaves, Brenda Lopes, Pinto, Francisco Roberto
• Format: Journal Article
• Language: Portuguese
• Published: Universidade do Sul de Santa Catarina (U N I S U L) 01.05.2015
• Subjects: E-commerce; Internet

The Internet has been revolutionized the way companies do business. It is a powerful tool for conducting business. This essay aims to analyze the main theoretical approaches underlying the e-business. To this end, a literature review was performed in the main bases of national and international data...