STRATEGIC ANTECEDENTS AND BUSINESS MODEL: AN INTEGRATED PROPOSAL OF ANALYSIS FOR E-BUSINESS PERFORMANCE/ANTECEDENTES ESTRATEGICOS E MODELO DE NEGOCIOS: UMA PROPOSTA INTEGRADA DE ANALISE PARA O DESEMPENHO DE E-BUSINESS/ANTECEDENTES ESTRATEGICOS Y MODELOS DE NEGOCIOS: UNA PROPUESTA DE ANALISIS PARA EL DESEMPENO DE E-BUSINESS

The Internet has been revolutionized the way companies do business. It is a powerful tool for conducting business. This essay aims to analyze the main theoretical approaches underlying the e-business. To this end, a literature review was performed in the main bases of national and international data...

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Published inRevista Eletrônica de Estratégia & Negócios Vol. 8; no. 2; p. 26
Main Authors de Souza, Elnivan Moreira, Batista, Paulo Cesar de Sousa, Santiago, Arthur Gilo, Chaves, Brenda Lopes, Pinto, Francisco Roberto
Format Journal Article
LanguagePortuguese
Published Universidade do Sul de Santa Catarina (U N I S U L) 01.05.2015
Subjects
E-commerce
Internet
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Summary:The Internet has been revolutionized the way companies do business. It is a powerful tool for conducting business. This essay aims to analyze the main theoretical approaches underlying the e-business. To this end, a literature review was performed in the main bases of national and international data to identify and rate the main theoretical currents. It was found that e-business has been studied by two perspectives--focus on the external environment (TOE) and internal activities (Business Model)--and that these are developed in a piecemeal mode. At the end, we delineate a framework to support empirical applications.
ISSN:1984-3372
1984-3372