MEMES AND THE COUP D'ETAT/OS MEMES E O GOLPE/LOS MEMES Y EL GOLPE

• Published in: Periferia (Duque de Caxias) Vol. 11; no. 2; p. 111
• Main Authors: Nolasco-Silva, Leonardo, Soares, Maria da Conceicao Silva, Bianco, Vittorio Lo
• Format: Journal Article
• Language: Spanish
• Published: Universidade do Estado do Rio de Janeiro- Uerj 01.05.2019
• Subjects: Authorship; Impeachment; Memes
• ISSN: 1984-9540; 1984-9540
• DOI: 10.12957/periferia.2019.37034

The article suggests to think of memes as open and collaborative discourses, capable of engaging in the narrative of our common history, underlining its power in the creation of thought. Memes are speeches (images, videos, music and other forms of communication) that viralize on the internet and awaken the desire to update. Unlike the viral that relies primarily on sharing, memes demand to be modified to fit into every new act of sharing. A meme is, therefore, a discourse that adapts to the most varied contexts, demanding from those who share it a work of updating and resignification. The text presents positive and negative aspects of memetics and points to the active role of users in the manipulation of the language on screen. It reflects on the viability of semantic exchanges between memes and scientific practice, indicating that despite the appearance of repetition, memes produce difference. It recognizes memes as triggers of formative practices and, for that, presents as a research cut the production of memes in the bulge of the 2016 coup d'etat in Brazil.