Proposal of applying the content analysis method at constructing a research tool to collect audiovisual data/Proposta de aplicacao da analise de conteudo na construcao de um instrumento de coleta de dados audiovisuais/Propuesta de aplicacion del analisis de contenido en la construccion de un instrumento para recoleccion de los datos audiovisuales

• Published in: Documentación de las ciencias de la información Vol. 41; p. 85
• Main Authors: Santos, Francisco Edvander Pires, Farias, Maria Giovanna Guedes, Pinto, Virginia Bentes, Feitosa, Luiz Tadeu, de Farias, Gabriela Belmont
• Format: Journal Article
• Language: Spanish
• Published: Universidad Complutense de Madrid 01.01.2018
• Subjects: Information science; Methods; School construction; Television programs
• ISSN: 0210-4210
• DOI: 10.5209/DCIN.59761

This article is one of the methodological stages of a research to get a master's degree in Information Science, which aims to develop an information policy to manage audiovisual collections in a Brazilian university and to construct a tool to collect data focusing on carrying it out. I present how a tool to collect audiovisual data was constructed and how the first data collected were structured and analyzed, by using the content analysis method and a technhique to describe moving images on a software called Evernote. As theoretical framework, I discuss some definitions on audiovisual information as well as about the audiovisual collections of a federal university in Brazil, which is the locus of this research. The content analysis is discussed as a method to analyze audiovisual materials, based on its stages to analyze the videos that were chosen to carry this study out, and also by defining categories and subcategories ofthe audiovisual production in the university, where a TV program was selected to construct the research tool. The TV program is named UFCTV, and I chose four programs presented in June, 2017, which are compound by 24 videotapes, completely analyzed and described on Evernote. Then, I present some functionalities ofthe software Evernote, as well as its advantages in constructing the research tool to analyze audiovisual content by using it as an electronic diary to collect data and to construct tables on it to fill the data in. I concluded the methodological stages can be applied to researches with other kinds of audiovisual material, and not only with TV programs, although some adequacies may be necessary to fit changes on the research tool.