Political participation: fundamentals, planning, execution and coordination of election campaign/Participacao politica: fundamentos, planejamento, execucao e coordenacao de campanha eleitoral

• Published in: Revista de Ciencias da Administracao p. 23
• Main Authors: Estrada, Rolando Juan Soliz, Brito, Lucas Charao, Verardi, Mariane, Almeida, Ana Lourdes Nogueira
• Format: Journal Article
• Language: Portuguese
• Published: Universidade Federal de Santa Catarina 01.04.2013
• Subjects: Analysis; Political participation
• ISSN: 1516-3865; 1516-3865
• DOI: 10.5007/2175-8077.2013v15n35p23

This study aims the development of a Planning Model for political participation in an Election Campaign. In order to develop the Model, it was held a qualitative exploratory research, using techniques of bibliographic and documentary research as well as not standardized interviews. The research of the theoretical framework and the analysis of the interviews provided the basis for the development of the initial model for the political participation planning, which is the subject of this study. After its completion, the model was submitted to campaign coordinators and experts for their evaluation and validation, using semi-structured interviews. For the interviews, it was used a purposeful sampling with eight professionals: one researcher, six campaign coordinators and one research and campaign coordinator. As a result of the research, it is presented a model composed by nine fields: Survey, Placement, Policy, Organization, Finances, Management, Marketing, Mobilization and Assessment.