At Issue Reaching and Retaining Community College Students: A Call to Action

Recent years have seen a major decline in community college enrollments across the country. Although the market to attract secondary school students contains many pathways, the overall marketplace is very competitive as most schools are competing for the same body of students.The adult market is the...

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Bibliographic Details
Published inThe community college enterprise Vol. 29; no. 1; p. 71
Main Author Andrews, Hans A
Format Journal Article
LanguageEnglish
Published Schoolcraft College 22.03.2023
Subjects
College attendance
College students
Community colleges
High schools
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Summary:Recent years have seen a major decline in community college enrollments across the country. Although the market to attract secondary school students contains many pathways, the overall marketplace is very competitive as most schools are competing for the same body of students.The adult market is the largest and most neglected group of potential students. Publications of the colleges are almost completely online today. This needs to be revisited. Strong consideration should be given to provide readable and understandable ways to reach this population. Schedules and readable written publications sent to the homes of distria residents should do much to tap this large market
ISSN:1541-0935