Upholding your good name X Y: you should periodically monitor customers' perceptions of your bank's reputation. After all, from a marketing viewpoint, your institution's image is one of its most valuable assets

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Bibliographic Details
Published inABA bank marketing Vol. 37; no. 2; pp. 33 - 36
Main Author Johnson, Winslow
Format Journal Article
LanguageEnglish
Published Bank Marketing Assn 01.03.2005
Subjects
Analysis
Banking industry
Forecasts and trends
Goodwill (Business)
Management
United States
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ISSN:1539-7890
2332-9971