Grass-Fed versus Organic Dairy Production: Southeastern US Willingness to Pay

This paper examines determinants of consumers’ willingness to pay a premium for grass-fed and organic dairy by using a survey data from the southeastern United States. We use ordered and Heckman probit regression techniques to estimate the impact of consumer characteristics on their willingness to p...

Full description

Saved in:
Bibliographic Details
Main Authors Wong, Jonathan, Raghunathan, Uthra, Escalante, Cesar L, Wolfe, Kent
Format Conference Proceeding
LanguageEnglish
Published 2008
Subjects
Grass-fed Dairy
Heckman Probit Regression
Livestock Production/Industries
Organic Dairy
WTP
Online AccessGet more information

Cover

More Information
Summary:This paper examines determinants of consumers’ willingness to pay a premium for grass-fed and organic dairy by using a survey data from the southeastern United States. We use ordered and Heckman probit regression techniques to estimate the impact of consumer characteristics on their willingness to pay premiums. The results suggest that some of relevant determinants are: age, income, gender, and geographical variables. This research has important implications for the large dairy industries in Florida and also as provides important information for the growing dairy industries in the rest of the southeastern United States.
Bibliography:http://purl.umn.edu/6268
30116