Consumer acceptibility of milk from cows treated with bovine somatotropin

Experimental auction markets were used to investigate the acceptability to undergraduate students of milk from cows treated with bST. The auction market was used to elicit willingness of participants to pay to exchange "bST milk" for "normal" milk when given repeated market parti...

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Bibliographic Details
Published inJournal of dairy science Vol. 77
Main Authors Fox J.A, Hayes D.J, Kliebenstein J.B, Shogren J.F
Format Journal Article
LanguageEnglish
Published 1994
Subjects
calidad
comportamiento del consumidor
comportement du consommateur
consumer behaviour
lait
leche
milk
qualite
quality
somatotropin
somatotropina
somatotropine
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Summary:Experimental auction markets were used to investigate the acceptability to undergraduate students of milk from cows treated with bST. The auction market was used to elicit willingness of participants to pay to exchange "bST milk" for "normal" milk when given repeated market participation. The results suggest that more than 60% of participants would purchase milk from cows treated with bST at economically feasible discounts.
Bibliography:Q
Q03
ISSN:0022-0302
1525-3198