Communication management in the control and eradication of FMD [foot and mouth disease] in the Philippines

Communication Management is the organized handling of information, resources and strategies in a given situation that would bring about desired changes in a community. The information, education and communication (IEC) of the National FMD Program evolved into a more comprehensive approach that is co...

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Published inFMD Monitor (Philippines) Vol. 6; no. 10
Main Authors Alcos, M.A.V, Caro, D.DC. III, Llarena, E.C, Benigno, C.C. (Bureau of Animal Industry-Dept. of Agriculture, Visayas Ave., Diliman, 1101 Quezon City (Philippines)
Format Journal Article
LanguageEnglish
Published 2002
Subjects
ANIMAL
ANIMALES
ANIMALS
COMMUNICATION TECHNOLOGY
DISEASE CONTROL PHILIPPINES
EDUCACION
EDUCATION
FIEBRE AFTOSA
FIEVRE APHTEUSE
FOOT AND MOUTH DISEASE
INFORMATION SERVICES
SERVICE D'INFORMATION
SERVICIOS DE INFORMACION
TECHNIQUE DE COMMUNICATION
TECNOLOGIA DE COMUNICACION
VACCINATION
VACUNACION
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Summary:Communication Management is the organized handling of information, resources and strategies in a given situation that would bring about desired changes in a community. The information, education and communication (IEC) of the National FMD Program evolved into a more comprehensive approach that is communication management. It contributed to the success of technical campaigns of the program like vaccination, herd-immunity exercises and the task of reaching the grass root farmers to increase their knowledge about FMD. The components of a communication plan is discussed including its strengths and further needs. The involvement of stakeholders in the planning and implementation of local communication plan is one of the unique features of the National FMD Program's Communication component. This ensures the sustainability of the project and delivery of services
Bibliography:2003001249
C20
L73
ISSN:0018-8232